What a week! Monday kicked off meeting with a marketing specialist. We are making lists ever since. Lists. Lists. And more lists! Biggest takeaway from the meeting: before we tackle a big marketing plan we need to start with the basics. We are looking at what we have going on now that is working well and what’s not working as well. Making small changes, for example like adding our address to our email signature line, makes it feel like we are making simple but effective progress.
Before we get to the big day (June 1), we want to make sure our client experience is sailing as smoothly as possible. This notion seems like common sense, but over time when you run your own business you can forget to check those blind spots. In the end, we are all human! In the recent years, when on a time crunch I’ve always been a person who is drawn to crossing off the fun projects on the list versus the more…practical ones.
Kind of in the same grain, right now requires a balance of looking at needs versus wants. It’s about getting real about what a sustainable business model looks like. It’s looking at what paint will go on the wall to the kind of floors we will install. All of those details are on the list.
It’s funny to look at the intersection of work life and personal life as we enter the beginning stages of this process. In many ways our family is growing so much while we get ready to relocate the business. For example, I finally faced that I need to organize my home life if I want to keep my work life organized as well, no pressure on myself, let’s just change EVERYTHING at once…(wink wink!)
But in all seriousness, it’s all about energy management. I like to think of it like we are getting one big energetic upgrade/tune-up while focusing on how we can make these changes on a smaller scale. Looking at the things at home that don’t work for us as well. Rather than it feeling overwhelming (which I’m there some days), most of the time it feels like we are learning how to live more in alignment with who we know we are and can be. All lovely sounding in theory but maybe a little more work in real time.
The enormity of this project is less stressful thanks to a team of professionals and friends who continually give guidance and support. One such person I want to mention today is Alicia Danzig, also known as “Lulu.” She has been an absolute rock through the many stages of my business and self. Lulu was there with me when we painted my first office space in 2014 and she is here with me now as a lifelong dream becomes reality.
As I sit here typing, it’s hard to believe it’s only been a month since we first set foot in our future work home. I can hardly remember what I was doing before my whole existence became consumed with breathing life into the space. Thank you for following us on this journey. We will share more pictures in the next week as we start getting the space ready for paint and floors!
Studio Founder, Wellness Practitioner & Teacher